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AMACOM managing for results, parts 3 & 4
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AMACOM managing for results, parts 3 & 4
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Title
AMACOM
managing
for
results
,
parts
3
&
4
Creator
Drucker
,
Peter
F
.
(Peter
Ferdinand)
,
1909-2005
Contributors
American
Management
Association
Subject - LCSH
Drucker, Peter F. (Peter Ferdinand), 1909-2005
American Management Association
Business
Consumers
Manufacturing industries
Markets
Marketing research
Performance
Perception
Management
Knowledge and learning
Diagnosis
Design
Revenue
Resource allocation
Cost
Profit
Organization
Economics
Decision making
Risk
Diversification in industry
Time
Finance
Sales
Entrepreneurs
Entrepreneurship
Work
Knowledge workers
Research
Education
Subject - Local
Motivation
Description
This
is
the
second
part
of a
recording
by
AMACOM
about
Peter
Drucker’s
book
,
“Managing
for
Results.”
In this
segment
the
narrators
discuss
how to
know
what a
business
is
, what
it
should be, and how to
bridge
the
gap
. They
explain
the
importance
of
analyzing
one’s
entire
business
from the
outside
in
order
to
make
improvements
,
because
deterioration
will
happen
unless
it
is
actively
counteracted
. The
customer
is
paying
for
satisfaction
rather
than the
product
,
therefore
the
company
is
in
competition
with
other
businesses
that are
extremely
different
. The
risks
of
pursuing
an
opportunity
should
always
be
something
the
business
can
afford
. There
is
no
way
to
make
sure
the
right
opportunity
is
selected
, but
focus
should be on
maximizing
opportunities
and not on
minimizing
risks
. They
cover
important
questions
about
the
business
products
,
policies
and
perceptions
, and
customer
habits
.
Who
is
not
buying
the
products
, and
why
? What
do
customers
and
non
customers
buy
from
others
? What would
force
customers
to
do
without
the
product
?
Where
does
existing
knowledge
need
improvement
? What are
unseen
opportunities
because
they
seem
outside
of the
industry
? How
can
the
business
improve
?
Publisher
The Drucker Institute
Language
eng
Notes
For
parts
1
&
2
,
please
see
:
http://ccdl.libraries.claremont.edu/cdm/ref/collection/dac/id/4920.
Source
MiniDisc: amacom MFR pts 3/4; Box 89, minidiscs and floppies
Collection
Drucker
Archives
-
http://ccdl.libraries.claremont.edu/col/dac
Rights
For permission to use this item, contact The Drucker Institute,
http://www.thedruckerinstitute.org
Type
Moving Image
Format
video/f4v
Running time
1:03:03
Object File Name
dac01759.f4v
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