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Drucker Archives
  • All fields: Marketing
(95 results)



Display: 20

    • Correspondence from Atsuo Ueda to Peter Drucker, 2003-06-25

    • Correspondence from Atsuo Ueda to Peter Drucker, 2003-06-25

    • Letters; Drucker, Peter F. (Peter Ferdinand), 1909-2005; Ueda, Atsuo, 1938-; Learning; Publishers and publishing; Books; Authorship; Tables of contents; Magazines

    • Atsuo Ueda writes Peter Drucker saying that he has finished his classes on management successfully, and that he will have classes on society in October and September. He goes on to discuss the plan to publish four books with Drucker's sayings and...
    • American Marketing Association award

    • American Marketing Association award

    • American Marketing Association; Awards; Plaques, plaquettes

    • Drucker receives the Paul D. Converse award for his outstanding contribution to the science in marketing for his work, "The Practice of Management," by the American Marketing Association. The plaque is dated 1975.
    • Correspondence from Atsuo Ueda to Peter Drucker, 2002-10-22

    • Correspondence from Atsuo Ueda to Peter Drucker, 2002-10-22

    • Letters; Drucker, Peter F. (Peter Ferdinand), 1909-2005; Ueda, Atsuo, 1938-; Books; Bookstores; Authorship; Publishers and publishing; Lectures and lecturing; Industrial designers; Newspapers; Translations; Japan; Schools; Itō, Hirobumi,...

    • Atsuo Ueda writes Peter Drucker saying that Japan is experiencing a Drucker boom with Drucker books in bookstores and lectures about him occurring. He informs Drucker that he still lectures on him almost every week. Ueda goes on to translate an...
    • Correspondence from Atsuo Ueda to Peter Drucker, 2002-10-22

    • Correspondence from Atsuo Ueda to Peter Drucker, 2002-10-22

    • Letters; Drucker, Peter F. (Peter Ferdinand), 1909-2005; Ueda, Atsuo, 1938-; Books; Bookstores; Authorship; Publishers and publishing; Lectures and lecturing; Industrial designers; Newspapers; Translations; Japan; Schools; Itō, Hirobumi,...

    • Atsuo Ueda writes Peter Drucker saying that Japan is experiencing a Drucker boom with Drucker books in bookstores and lectures about him occurring. He informs Drucker that he still lectures on him almost every week. Ueda goes on to translate an...
    • Correspondence from Atsuo Ueda to Peter Drucker, 2003-04-02

    • Correspondence from Atsuo Ueda to Peter Drucker, 2003-04-02

    • Letters; Drucker, Peter F. (Peter Ferdinand), 1909-2005; Ueda, Atsuo, 1938-; Magazines; Authorship

    • Atsuo Ueda writes Peter Drucker thanking him for his permission to use Drucker's words in his column. He asks Drucker if he could provide an introduction for the first volume on individuals. Ueda goes on to list various topics that he is...
    • Correspondence from Atsuo Ueda to Peter Drucker, 2003-04-02

    • Correspondence from Atsuo Ueda to Peter Drucker, 2003-04-02

    • Letters; Drucker, Peter F. (Peter Ferdinand), 1909-2005; Ueda, Atsuo, 1938-; Magazines; Authorship

    • Atsuo Ueda writes Peter Drucker thanking him for his permission to use Drucker's words in his column. He asks Drucker if he could provide an introduction for the first volume on individuals. Ueda goes on to list various topics that he is...
    • The future of the corporation, 2003-10-10

    • The future of the corporation, 2003-10-10

    • Marketing; Internet; Consumers; Cadillac Motor Car Company; African Americans; Rug and carpet industry; Amazon.com (Firm); Markets; Universities and colleges; Cost centers (Accounting); Lectures and lecturing

    • Peter Drucker lectures about the future of the corporation. During his talk, he discusses: the amount of information customers have due to the Internet, the service revolution, the inclusion of floor to floor covering in mortgages, the Internet...
    • Peter Drucker lectures, 1980-04-23, cassette 5, side 1

    • Peter Drucker lectures, 1980-04-23, cassette 5, side 1

    • Lectures and lecturing; Friedman, Irving Sigmund, 1915-; Art; Investments; Inflation (Finance); Management; Human capital; Leadership; Japan; Friedman, Milton, 1912-2006; Competition, International; Marketing; Publishers and publishing

    • During the question and answer session, Peter Drucker addresses the following: the aftermath of German inflation, age structure and savings rate, and placing people where their strengths can produce results. Irving Friedman adds that we have very...
    • Correspondence from Atsuo Ueda to Peter Drucker, 2002-02-25

    • Correspondence from Atsuo Ueda to Peter Drucker, 2002-02-25

    • Letters; Drucker, Peter F. (Peter Ferdinand), 1909-2005; Ueda, Atsuo, 1938-; Publishers and publishing; Books; Authorship; Population; Manuscripts; Lectures and lecturing; Universities and colleges

    • Atsuo Ueda writes Peter Drucker asking if he could give Diamond and its readers his message (introduction) to Japanese readers. Ueda includes statistics on population and says that Diamond started marketing of Corpedia e-learning. Ueda goes on to...
    • 1978 course lectures, tape 2 - side b, 1978-02-07

    • 1978 course lectures, tape 2 - side b, 1978-02-07

    • Drucker, Peter F. (Peter Ferdinand), 1909-2005; Lectures and lecturing; Markets; Organization; Problem solving; Marketing; Mission statements; Case studies; Hospitals; Brand name products; Branding (Marketing); Sales; Sales personnel; Careers;...

    • This is side B of the second tape of recordings of a course taught by Peter Drucker in 1978. This was recorded on February 7. Drucker finishes a disagreement with a student about an answer to something and warns the student against making...
    • Oral history interview of Frances Hesselbein, 2000-01-26, draft copy

    • Oral history interview of Frances Hesselbein, 2000-01-26, draft copy

    • Hesselbein, Frances; Girl Scouts of the United States of America; Leader to Leader Institute; Management; Nonprofit organizations; Oral biography; Peter F. Drucker Foundation for Nonprofit Management

    • Edited draft, labeled number one of the oral history transcript of Frances Hesselbein's interview. Frances Hesselbein Chief Execute Officer of the Peter F. Drucker Foundation, former CEO of the Girl Scouts of the Unites States of America, discusses...
    • Oral history interview of Frances Hesselbein, 2000-01-26, draft copy

    • Oral history interview of Frances Hesselbein, 2000-01-26, draft copy

    • Hesselbein, Frances; Girl Scouts of the United States of America; Leader to Leader Institute; Management; Nonprofit organizations; Oral biography; Peter F. Drucker Foundation for Nonprofit Management

    • Edited draft, labeled number two of the oral history transcript of Frances Hesselbein's interview. Frances Hesselbein Chief Executive Officer of the Peter F. Drucker Foundation and former CEO of the Girl Scouts of the United States of America,...
    • New demands on the executive, 2000-10-07

    • New demands on the executive, 2000-10-07

    • Headhunters; Responsibility; Conflicts; General Electric Company; Deadlines; Sloan, Alfred P. (Alfred Pritchard), 1875-1966; General Motors Corporation; Mass production; Moscow (Russia); Holmes, Oliver Wendell, 1841-1935; Roosevelt, Franklin D....

    • Peter Drucker lectures to his students in an executive management course. Topics discussed during his lecture include: commitment to action and accountability, knowing what a new position requires, personality conflicts, General Electric, a “New...
    • Information-based organization, 1997-11-22, tape 2

    • Information-based organization, 1997-11-22, tape 2

    • Lectures and lecturing; Manufactures; Branding (Marketing); Beer; Marketing; Bottled water; Coors Brewing Company

    • Bob Schulze, a student in Peter Drucker’s course on the information-based organization, discusses his business, Premium Distributing Company. He talks about the decline in his market and the Coors brand. Drucker states that distributors cannot...

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