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You've searched: Drucker Archives

  • All fields: Marketing
(102 results)



Display: 20

    • IBM skytop conference transcript, 1955

    • Drucker, Peter F. (Peter Ferdinand), 1909-2005; Watson, Thomas John, 1874-1956; International Business Machines Corporation; Catholic Church; Management; Economics; Free enterprise; Technological innovations; Technology; Scientific American;...
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    • Correspondence from Atsuo Ueda to Peter Drucker, 2003-06-25

    • Letters; Drucker, Peter F. (Peter Ferdinand), 1909-2005; Ueda, Atsuo, 1938-; Learning; Publishers and publishing; Books; Authorship; Tables of contents; Magazines
    • Atsuo Ueda writes Peter Drucker saying that he has finished his classes on management successfully, and that he will have classes on society in October and September. He goes on to discuss the plan to publish four books with Drucker's sayings and...
    • Correspondence from Atsuo Ueda to Peter Drucker, 2003-04-02

    • Letters; Drucker, Peter F. (Peter Ferdinand), 1909-2005; Ueda, Atsuo, 1938-; Magazines; Authorship
    • Atsuo Ueda writes Peter Drucker thanking him for his permission to use Drucker's words in his column. He asks Drucker if he could provide an introduction for the first volume on individuals. Ueda goes on to list various topics that he is...
    • Correspondence from Atsuo Ueda to Peter Drucker, 2003-04-02

    • Letters; Drucker, Peter F. (Peter Ferdinand), 1909-2005; Ueda, Atsuo, 1938-; Magazines; Authorship
    • Atsuo Ueda writes Peter Drucker thanking him for his permission to use Drucker's words in his column. He asks Drucker if he could provide an introduction for the first volume on individuals. Ueda goes on to list various topics that he is...
    • Correspondence from Atsuo Ueda to Peter Drucker, 2002-10-22

    • Letters; Drucker, Peter F. (Peter Ferdinand), 1909-2005; Ueda, Atsuo, 1938-; Books; Bookstores; Authorship; Publishers and publishing; Lectures and lecturing; Industrial designers; Newspapers; Translations; Japan; Schools; Itō, Hirobumi,...
    • Atsuo Ueda writes Peter Drucker saying that Japan is experiencing a Drucker boom with Drucker books in bookstores and lectures about him occurring. He informs Drucker that he still lectures on him almost every week. Ueda goes on to translate an...
    • American Marketing Association award

    • American Marketing Association; Awards; Plaques, plaquettes
    • Drucker receives the Paul D. Converse award for his outstanding contribution to the science in marketing for his work, "The Practice of Management," by the American Marketing Association. The plaque is dated 1975.
    • Correspondence from Atsuo Ueda to Peter Drucker, 2002-10-22

    • Letters; Drucker, Peter F. (Peter Ferdinand), 1909-2005; Ueda, Atsuo, 1938-; Books; Bookstores; Authorship; Publishers and publishing; Lectures and lecturing; Industrial designers; Newspapers; Translations; Japan; Schools; Itō, Hirobumi,...
    • Atsuo Ueda writes Peter Drucker saying that Japan is experiencing a Drucker boom with Drucker books in bookstores and lectures about him occurring. He informs Drucker that he still lectures on him almost every week. Ueda goes on to translate an...
    • Peter Drucker lectures, 1980-04-23, cassette 5, side 1

    • Lectures and lecturing; Friedman, Irving Sigmund, 1915-; Art; Investments; Inflation (Finance); Management; Human capital; Leadership; Japan; Friedman, Milton, 1912-2006; Competition, International; Marketing; Publishers and publishing
    • During the question and answer session, Peter Drucker addresses the following: the aftermath of German inflation, age structure and savings rate, and placing people where their strengths can produce results. Irving Friedman adds that we have very...
    • 1978 course lectures, tape 2 - side b, 1978-02-07

    • Drucker, Peter F. (Peter Ferdinand), 1909-2005; Lectures and lecturing; Markets; Organization; Problem solving; Marketing; Mission statements; Case studies; Hospitals; Brand name products; Branding (Marketing); Sales; Sales personnel; Careers;...
    • This is side B of the second tape of recordings of a course taught by Peter Drucker in 1978. This was recorded on February 7. Drucker finishes a disagreement with a student about an answer to something and warns the student against making...
    • Correspondence from Atsuo Ueda to Peter Drucker, 2002-02-25

    • Letters; Drucker, Peter F. (Peter Ferdinand), 1909-2005; Ueda, Atsuo, 1938-; Publishers and publishing; Books; Authorship; Population; Manuscripts; Lectures and lecturing; Universities and colleges
    • Atsuo Ueda writes Peter Drucker asking if he could give Diamond and its readers his message (introduction) to Japanese readers. Ueda includes statistics on population and says that Diamond started marketing of Corpedia e-learning. Ueda goes on to...
    • Oral history interview of Frances Hesselbein, 2000-01-26, draft copy

    • Hesselbein, Frances; Girl Scouts of the United States of America; Leader to Leader Institute; Management; Nonprofit organizations; Oral biography; Peter F. Drucker Foundation for Nonprofit Management
    • Edited draft, labeled number one of the oral history transcript of Frances Hesselbein's interview. Frances Hesselbein Chief Execute Officer of the Peter F. Drucker Foundation, former CEO of the Girl Scouts of the Unites States of America, discusses...
    • Oral history interview of Frances Hesselbein, 2000-01-26, draft copy

    • Hesselbein, Frances; Girl Scouts of the United States of America; Leader to Leader Institute; Management; Nonprofit organizations; Oral biography; Peter F. Drucker Foundation for Nonprofit Management
    • Edited draft, labeled number two of the oral history transcript of Frances Hesselbein's interview. Frances Hesselbein Chief Executive Officer of the Peter F. Drucker Foundation and former CEO of the Girl Scouts of the United States of America,...
    • The future of the corporation, 2003-10-10

    • Marketing; Internet; Consumers; Cadillac Motor Car Company; African Americans; Rug and carpet industry; Amazon.com (Firm); Markets; Universities and colleges; Cost centers (Accounting); Lectures and lecturing
    • Peter Drucker lectures about the future of the corporation. During his talk, he discusses: the amount of information customers have due to the Internet, the service revolution, the inclusion of floor to floor covering in mortgages, the Internet...
    • Saint Leo University commencement exercises booklet

    • Programs; Letters; Drucker, Peter F. (Peter Ferdinand), 1909-2005; College students; College teachers; Universities and colleges; Saint Leo University (Saint Leo, Fla.); Beijing shi fan da xue; Education; Graduate students; Master of business...
    • The commencement exercises booklet for the inaugural graduating class of Saint Leo University, Beijing Normal University, and Bright China Management Institute's Master of Business Administration ( MBA) program.
    • Peter Drucker lectures, 1980-04-23, cassette 4, side 1

    • Lectures and lecturing; Friedman, Irving Sigmund, 1915-; Capital; Management; Marketing; International finance; Money; Foreign exchange rates; Balance of payments; Japan
    • During Peter Drucker’s lecture, he discusses: the pressure on capital formation and the continuing high costs of capital, marketing as largely knowledge and not investment, and rethinking top management. During Irving Friedman’s lecture, he...
    • Drucker symposium day 2 – "the changing market- myth & realities" - tape 4, side...

    • Drucker, Peter F. (Peter Ferdinand), 1909-2005; Lectures and lecturing; New York University. Graduate School of Business Administration; Craig, C. Samuel; Markets; Market segmentation; Health; Medical care; Finance; Economics; Physicians; Medicine;...
    • This is side A of the fourth tape from the annual Drucker Symposium of 1987. This recording is from the AM session of day two, on April 30, 1987. Sam Craig is the moderator. The topic for this section is, market segmentation: myths and realities....

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