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You've searched: Drucker Archives

  • All fields: Marketing
(100 results)



Display: 20

    • 1978 course lectures, tape 2 - side b, 1978-02-07

    • Drucker, Peter F. (Peter Ferdinand), 1909-2005; Lectures and lecturing; Markets; Organization; Problem solving; Marketing; Mission statements; Case studies; Hospitals; Brand name products; Branding (Marketing); Sales; Sales personnel; Careers;...
    • This is side B of the second tape of recordings of a course taught by Peter Drucker in 1978. This was recorded on February 7. Drucker finishes a disagreement with a student about an answer to something and warns the student against making...
    • 1978 course lectures, tape 6 - side b, 1978-02-28

    • Drucker, Peter F. (Peter Ferdinand), 1909-2005; Lectures and lecturing; Chrysler automobile; Automobile industry and trade; Manufacturing processes; Engineers; General Motors automobiles; Labor; Cotton; Farms; Cost; Steel industry and trade;...
    • This is side B of the sixth tape of recordings of a course taught by Peter Drucker in 1978. This was recorded on February 28. In this recording Drucker discusses data processing, manufacturing, production, and marketing processes of several...
    • 1978 course lectures, tape 8 - side b, 1978-03-07

    • Drucker, Peter F. (Peter Ferdinand), 1909-2005; Lectures and lecturing; Education; Safety; Training; Behavior modification; United States - Occupational Safety and Health Administration; Employees; Supervisors; Employees - Dismissal of; Hospitals;...
    • This is side B of the eighth tape of recordings of a course taught by Peter Drucker in 1978. In this recording he covers topics such as accident prevention in the workplace, asthma in children, and Missionary efforts. He goes on to discuss results...
    • AMACOM management skills, part 1, sides a&b

    • Drucker, Peter F. (Peter Ferdinand), 1909-2005; Hayes, James L.; Decision making; Government agencies; Sales; Economics; Planning; Japan; Truman, Harry S., 1884-1972; Typewriting; Marketing; Markets; Time management; Personnel management; Work;...
    • This is the first part of a discussion between Jim Hayes and Peter Drucker. In this segment they focus on making the right decisions. Drucker says making the decision is fairly easy, what is difficult is to make sure you are making it about the...
    • AMACOM management skills, part 5, sides a&b

    • Drucker, Peter F. (Peter Ferdinand), 1909-2005; Hayes, James L.; American Management Association; Careers; Career development; Life span, Productive; Work; Organization; Youth; Political science; Performance; Planning; Dual-career families; Money;...
    • This is the fifth and final part of a discussion between Jim Hayes and Peter Drucker. This section focuses on career planning, and living and working. According to Drucker, people worry most about their careers in their twenties when they do not...
    • AMACOM managing for results, parts 3 & 4

    • Drucker, Peter F. (Peter Ferdinand), 1909-2005; American Management Association; Business; Consumers; Manufacturing industries; Markets; Marketing research; Performance; Perception; Management; Knowledge and learning; Diagnosis; Design; Revenue;...
    • This is the second part of a recording by AMACOM about Peter Drucker’s book, “Managing for Results.” In this segment the narrators discuss how to know what a business is, what it should be, and how to bridge the gap. They explain the...
    • American Marketing Association award

    • American Marketing Association; Awards; Plaques, plaquettes
    • Drucker receives the Paul D. Converse award for his outstanding contribution to the science in marketing for his work, "The Practice of Management," by the American Marketing Association. The plaque is dated 1975.
    • Correspondence from Atsuo Ueda to Peter Drucker, 2000-05-29

    • Letters; Ueda, Atsuo, 1938-; Drucker, Peter F. (Peter Ferdinand), 1909-2005; Authorship; Books; Translations; Titles of books; Publishers and publishing; Nihon Hōsō Kyōkai; Elections; Manuscripts
    • Atsuo Ueda writes Peter Drucker sharing with him the series titles and subtitles of of the Japanese versions of Drucker's works. He informs Drucker that because of the elections of the House of Representatives, NHK (Nihon Hōsō Kyōkai) was...
    • Correspondence from Atsuo Ueda to Peter Drucker, 2000-07-10

    • Letters; Ueda, Atsuo, 1938-; Drucker, Peter F. (Peter Ferdinand), 1909-2005; Tables of contents; Authorship; Books; Management
    • Atsuo Ueda writes Peter Drucker saying that he is sending the table of contents, editor's afterword, and the bibliography of volume 2. The table of contents from "The Essential Drucker on Management" is dated as of July 10, 2000.
    • Correspondence from Atsuo Ueda to Peter Drucker, 2000-07-24

    • Letters; Ueda, Atsuo, 1938-; Drucker, Peter F. (Peter Ferdinand), 1909-2005; Authorship; Publishers and publishing; Translations; Books; Video recordings; Nihon Hōsō Kyōkai; Management; Branding (Marketing)
    • Atsuo Ueda writes Peter Drucker saying that Mr. Mitachi, chief editor of Diamond, has told him about Drucker's kind offer. Ueda informs Drucker on the projects he is working on and how he enjoyed the NHK (Nihon Hōsō Kyōka) program Drucker was...
    • Correspondence from Atsuo Ueda to Peter Drucker, 2002-02-25

    • Letters; Drucker, Peter F. (Peter Ferdinand), 1909-2005; Ueda, Atsuo, 1938-; Publishers and publishing; Books; Authorship; Population; Manuscripts; Lectures and lecturing; Universities and colleges
    • Atsuo Ueda writes Peter Drucker asking if he could give Diamond and its readers his message (introduction) to Japanese readers. Ueda includes statistics on population and says that Diamond started marketing of Corpedia e-learning. Ueda goes on to...
    • Correspondence from Atsuo Ueda to Peter Drucker, 2002-03-11

    • Letters; Drucker, Peter F. (Peter Ferdinand), 1909-2005; Ueda, Atsuo, 1938-; Books; Authorship; Publishers and publishing; Translations; Interviews; Lectures and lecturing; Awards; Risk management; Risk; Associations, institutions, etc.; Business...
    • Atsuo Ueda writes Peter Drucker thanking him for the introduction to Japanese readers. He says that Diamond has informed him of the additional reprinting of two of Drucker's works. Ueda shares that he received an award from the Association of...
    • Correspondence from Atsuo Ueda to Peter Drucker, 2002-10-22

    • Letters; Drucker, Peter F. (Peter Ferdinand), 1909-2005; Ueda, Atsuo, 1938-; Books; Bookstores; Authorship; Publishers and publishing; Lectures and lecturing; Industrial designers; Newspapers; Translations; Japan; Schools; Itō, Hirobumi,...
    • Atsuo Ueda writes Peter Drucker saying that Japan is experiencing a Drucker boom with Drucker books in bookstores and lectures about him occurring. He informs Drucker that he still lectures on him almost every week. Ueda goes on to translate an...
    • Correspondence from Atsuo Ueda to Peter Drucker, 2002-10-22

    • Letters; Drucker, Peter F. (Peter Ferdinand), 1909-2005; Ueda, Atsuo, 1938-; Books; Bookstores; Authorship; Publishers and publishing; Lectures and lecturing; Industrial designers; Newspapers; Translations; Japan; Schools; Itō, Hirobumi,...
    • Atsuo Ueda writes Peter Drucker saying that Japan is experiencing a Drucker boom with Drucker books in bookstores and lectures about him occurring. He informs Drucker that he still lectures on him almost every week. Ueda goes on to translate an...
    • Correspondence from Atsuo Ueda to Peter Drucker, 2003-04-02

    • Letters; Drucker, Peter F. (Peter Ferdinand), 1909-2005; Ueda, Atsuo, 1938-; Magazines; Authorship
    • Atsuo Ueda writes Peter Drucker thanking him for his permission to use Drucker's words in his column. He asks Drucker if he could provide an introduction for the first volume on individuals. Ueda goes on to list various topics that he is...
    • Correspondence from Atsuo Ueda to Peter Drucker, 2003-04-02

    • Letters; Drucker, Peter F. (Peter Ferdinand), 1909-2005; Ueda, Atsuo, 1938-; Magazines; Authorship
    • Atsuo Ueda writes Peter Drucker thanking him for his permission to use Drucker's words in his column. He asks Drucker if he could provide an introduction for the first volume on individuals. Ueda goes on to list various topics that he is...
    • Correspondence from Atsuo Ueda to Peter Drucker, 2003-06-25

    • Letters; Drucker, Peter F. (Peter Ferdinand), 1909-2005; Ueda, Atsuo, 1938-; Learning; Publishers and publishing; Books; Authorship; Tables of contents; Magazines
    • Atsuo Ueda writes Peter Drucker saying that he has finished his classes on management successfully, and that he will have classes on society in October and September. He goes on to discuss the plan to publish four books with Drucker's sayings and...

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