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You've searched: Drucker Archives

  • All fields: Marketing
(100 results)



Display: 20

    • American Marketing Association award

    • American Marketing Association; Awards; Plaques, plaquettes
    • Drucker receives the Paul D. Converse award for his outstanding contribution to the science in marketing for his work, "The Practice of Management," by the American Marketing Association. The plaque is dated 1975.
    • Press release, Peter Drucker to be honored by the Salvation Army

    • Authorship; Awards; Award presentations; Claremont Graduate University; Drucker, Peter F. (Peter Ferdinand), 1909-2005; Salvation Army
    • A press release written by the Office of Marketing and Communications at Claremont Graduate University announcing the Evangeline Booth Award ceremony to honor Drucker for his service to the Salvation Army.
    • AMACOM managing for results, parts 3 & 4

    • Drucker, Peter F. (Peter Ferdinand), 1909-2005; American Management Association; Business; Consumers; Manufacturing industries; Markets; Marketing research; Performance; Perception; Management; Knowledge and learning; Diagnosis; Design; Revenue;...
    • This is the second part of a recording by AMACOM about Peter Drucker’s book, “Managing for Results.” In this segment the narrators discuss how to know what a business is, what it should be, and how to bridge the gap. They explain the...
    • Fasttrack - management: tasks, responsibilities, practices

    • Drucker, Peter F. (Peter Ferdinand), 1909-2005; Claremont (Calif.); Teaching; Knowledge and learning; Tools; Executives; Management; Japanese; Decision making; Questioning; Sloan, Alfred P. (Alfred Pritchard), 1875-1966; Organization; Sears,...
    • This recording is a summary of "Management: Tasks, Responsibilities, Practices". A narrator gives the summary followed by an interview with Peter Drucker. This recording covers essential tools and characteristics for a manager. A lot of this covers...
    • Correspondence from Peter Drucker to Carolina Biquard, 2001-08-31

    • Drucker, Peter F. (Peter Ferdinand), 1909-2005; Fundación Compromiso; Peter F. Drucker Foundation for Nonprofit Management; Partnership; Hesselbein, Frances; Johnston, Robert
    • Peter Drucker writes to Carolina Biquard to offer her further advice on partnerships and joint ventures. He begins by suggesting that she consult a copy of "Leader to Leader" which contains articles concerning partnerships. He goes on to advise her...
    • AMACOM management skills, part 5, sides a&b

    • Drucker, Peter F. (Peter Ferdinand), 1909-2005; Hayes, James L.; American Management Association; Careers; Career development; Life span, Productive; Work; Organization; Youth; Political science; Performance; Planning; Dual-career families; Money;...
    • This is the fifth and final part of a discussion between Jim Hayes and Peter Drucker. This section focuses on career planning, and living and working. According to Drucker, people worry most about their careers in their twenties when they do not...
    • AMACOM management skills, part 1, sides a&b

    • Drucker, Peter F. (Peter Ferdinand), 1909-2005; Hayes, James L.; Decision making; Government agencies; Sales; Economics; Planning; Japan; Truman, Harry S., 1884-1972; Typewriting; Marketing; Markets; Time management; Personnel management; Work;...
    • This is the first part of a discussion between Jim Hayes and Peter Drucker. In this segment they focus on making the right decisions. Drucker says making the decision is fairly easy, what is difficult is to make sure you are making it about the...
    • The nonprofit Drucker: mission and leadership: leadership is a foul-weather job

    • Drucker, Peter F. (Peter Ferdinand), 1909-2005; Human services - United States - Management; Nonprofit organizations - United States - Management; Nonprofit organizations; Management; Mission statements; Leaders; Leadership
    • In this audio recording Peter F. Drucker discusses his ideas on management in his audiobook, “The Nonprofit Drucker.” This tape is part of the series, “Mission and Leadership.” It is entitled, “Leadership is a Foul-Weather Job.” ...
    • The nonprofit Drucker: strategies: resources

    • Drucker, Peter F. (Peter Ferdinand), 1909-2005; Human services - United States - Management; Nonprofit organizations - United States - Management; Nonprofit organizations; Management; Strategic planning; Strategy; Strategy & management
    • In this audio recording Peter F. Drucker discusses his ideas on management in his audiobook, “The Nonprofit Drucker.” This tape is part of the series, “Strategies.” It is entitled, “Resources.” Drucker begins by stating four things a...
    • The nonprofit Drucker: strategies: an interview with Philip Kotler

    • Drucker, Peter F. (Peter Ferdinand), 1909-2005; Human services - United States - Management; Nonprofit organizations - United States - Management; Nonprofit organizations; Management; Strategic planning; Strategy; Strategy & management
    • In this audio recording Peter F. Drucker interviews Philip Kotler in his audio book, “The Nonprofit Drucker.” This tape is part of the series, “Strategies.” Drucker begins by introducing Kotler as a professor at the Kellogg School of...
    • The nonprofit Drucker: strategies: an interview with Frances Hesselbein

    • Drucker, Peter F. (Peter Ferdinand), 1909-2005; Human services - United States - Management; Nonprofit organizations - United States - Management; Nonprofit organizations; Management; Strategic planning; Strategy; Strategy & management
    • In this audio recording Peter F. Drucker interviews Frances Hesselbein in his audio book, “The Nonprofit Drucker.” This tape is part of the series, “Strategies.” Hesselbein begins by explaining that she is the National Executive Director...
    • The nonprofit Drucker: strategies: an interview with Richard F. Schubert

    • Drucker, Peter F. (Peter Ferdinand), 1909-2005; Human services - United States - Management; Nonprofit organizations - United States - Management; Nonprofit organizations; Management; Strategic planning; Strategy; Strategy & management
    • In this audio recording Peter F. Drucker interviews Richard F. Schubert in his audio book, “The Nonprofit Drucker.” This tape is part of the series entitled, “Strategies.” Schubert begins by explaining that he is the President of the...
    • The leadership edge, 1996-11-13, part 2

    • Drucker, Peter F. (Peter Ferdinand), 1909-2005; Kami, Michael J., 1922-; Executives; United States. Internal Revenue Service; Motorola, inc.; Boxer, Joe; Communication; Electronic commerce; Branding (Marketing); Leadership; Charisma (Personality...
    • Al Brooke, of the Internal Revenue Service, Richard Wintermantel of Motorola, and Nicholas Graham, of the Joe Boxer Corporation, share their experiences and insights to help you lead successfully. Peter Drucker and Mike Kami join the roundtable...
    • 1978 course lectures, tape 6 - side b, 1978-02-28

    • Drucker, Peter F. (Peter Ferdinand), 1909-2005; Lectures and lecturing; Chrysler automobile; Automobile industry and trade; Manufacturing processes; Engineers; General Motors automobiles; Labor; Cotton; Farms; Cost; Steel industry and trade;...
    • This is side B of the sixth tape of recordings of a course taught by Peter Drucker in 1978. This was recorded on February 28. In this recording Drucker discusses data processing, manufacturing, production, and marketing processes of several...
    • 1978 course lectures, tape 8 - side b, 1978-03-07

    • Drucker, Peter F. (Peter Ferdinand), 1909-2005; Lectures and lecturing; Education; Safety; Training; Behavior modification; United States - Occupational Safety and Health Administration; Employees; Supervisors; Employees - Dismissal of; Hospitals;...
    • This is side B of the eighth tape of recordings of a course taught by Peter Drucker in 1978. In this recording he covers topics such as accident prevention in the workplace, asthma in children, and Missionary efforts. He goes on to discuss results...

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