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You've searched: Drucker Archives

  • All fields: Marketing research
(8 results)



Display: 20

    • The next society, 2001-10-05

    • Lectures and lecturing; Writing; Charter schools; School administrators; Educational accountability; Professional development; Knowledge workers; Comenius, Johann Amos, 1592-1670; AC Nielsen Research; Marketing research; Grocery trade; Data mining;...
    • Peter Drucker gives writing suggestions during his lecture on the next society. Diane Wallace, a student in Drucker’s course, discusses her role as a charter school administrator at the Watts Learning Center. Drucker goes on to critique her...
    • Dr. Peter F. Drucker on business & management, tape 1

    • Lectures and lecturing; Economy and society; Recessions; Business cycles; Manufacturing processes; Knowledge workers; Exports; Southeast Asia; Marketing research; Japan; Hours of labor; Leisure; Medical care; Education; Life insurance; Department...
    • During Peter Drucker’s talk entitled "American Economy and Society: Major Structural Changes and How to Capitalize Them" he discusses economic structural changes and how they will affect businesses and careers. During his lecture, he talks...
    • Lecture by Peter Drucker, 1974-01-15, cassette 2, side 4

    • Lectures and lecturing; Drucker, Peter F. (Peter Ferdinand), 1909-2005; Advertising; Stores, Retail; Consumers; Footwear; Shopping centers; Marketing research; Technology; Japan
    • Peter Drucker discusses the following during his lecture: advertising that follows your market; posh stores in poor countries for the upper crust of very rich people; shopping centers; getting paid for scarce knowledge; strategic alternatives;...
    • AMACOM management skills, part 5, sides a&b

    • Drucker, Peter F. (Peter Ferdinand), 1909-2005; Hayes, James L.; American Management Association; Careers; Career development; Life span, Productive; Work; Organization; Youth; Political science; Performance; Planning; Dual-career families; Money;...
    • This is the fifth and final part of a discussion between Jim Hayes and Peter Drucker. This section focuses on career planning, and living and working. According to Drucker, people worry most about their careers in their twenties when they do not...
    • AMACOM managing for results, parts 3 & 4

    • Drucker, Peter F. (Peter Ferdinand), 1909-2005; American Management Association; Business; Consumers; Manufacturing industries; Markets; Marketing research; Performance; Perception; Management; Knowledge and learning; Diagnosis; Design; Revenue;...
    • This is the second part of a recording by AMACOM about Peter Drucker’s book, “Managing for Results.” In this segment the narrators discuss how to know what a business is, what it should be, and how to bridge the gap. They explain the...
    • Drucker on managing effectively: what is effective performance?/the art of being a good superior

    • Drucker, Peter F. (Peter Ferdinand), 1909-2005; Management; Books; Audiocassettes; Professional employees; Time management; Report writing; Decision making; Management by objectives; Questioning; Organization; Performance; Psychology; Executive...
    • This is a recording of an interview of Peter Drucker outlining his advice for effective management. Drucker recommends that managers select a couple points from this recording, to implement, that will help them do the right things, effectively....
    • Peter Drucker innovation and entrepreneurship class part 4, 1990-01-27

    • Drucker, Peter F. (Peter Ferdinand), 1909-2005; Shopping; Selling; Sales; Marketing; Marketing research; Markets; Customer services; Demography; Claremont (Calif.); Teenagers; Shoes; Supermarkets; Research; Japan; Italy; Tiffany and Company; Social...
    • This is part four of an audio recording of a class on entrepreneurship and innovation taught by Peter Drucker. In this segment he discusses the importance of tailoring a product to suit the customer demographic, and market segmentation. He uses...

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