Drucker, Peter F. (Peter Ferdinand), 1909-2005; Lectures and lecturing; Markets; Organization; Problem solving; Marketing; Mission statements; Case studies; Hospitals; Brand name products; Branding (Marketing); Sales; Sales personnel; Careers;...
This is side B of the second tape of recordings of a course taught by Peter Drucker in 1978. This was recorded on February 7. Drucker finishes a disagreement with a student about an answer to something and warns the student against making...
Letters; Ueda, Atsuo, 1938-; Drucker, Peter F. (Peter Ferdinand), 1909-2005; Authorship; Publishers and publishing; Translations; Books; Video recordings; Nihon Hōsō Kyōkai; Management; Branding (Marketing)
Atsuo Ueda writes Peter Drucker saying that Mr. Mitachi, chief editor of Diamond, has told him about Drucker's kind offer. Ueda informs Drucker on the projects he is working on and how he enjoyed the NHK (Nihon Hōsō Kyōka) program Drucker was...
Lectures and lecturing; Manufactures; Branding (Marketing); Beer; Marketing; Bottled water; Coors Brewing Company
Bob Schulze, a student in Peter Drucker’s course on the information-based organization, discusses his business, Premium Distributing Company. He talks about the decline in his market and the Coors brand. Drucker states that distributors cannot...
Lectures and lecturing; Drucker, Peter F. (Peter Ferdinand), 1909-2005; Risk; Degeneration (Pathology); Profit; Branding (Marketing); Sears, Roebuck and Company; Whirlpool Corporation; House brands; Investments; MacArthur, Douglas, 1880-1964;...
Peter Drucker discusses the following during his lecture: surgeons as developers of decision rules; inaction as a respectable alternative; not solving business problems with changes in business ownership; family ownership; private brands and...
