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You've searched: Drucker Archives

  • All fields: Advertising
(28 results)



Display: 20

    • Lecture by Peter Drucker, 1974-01-15, cassette 2, side 4

    • Lectures and lecturing; Drucker, Peter F. (Peter Ferdinand), 1909-2005; Advertising; Stores, Retail; Consumers; Footwear; Shopping centers; Marketing research; Technology; Japan
    • Peter Drucker discusses the following during his lecture: advertising that follows your market; posh stores in poor countries for the upper crust of very rich people; shopping centers; getting paid for scarce knowledge; strategic alternatives;...
    • Lecture by Peter Drucker - business policy, 1974-11-19, cassette 11, side 2

    • Lectures and lecturing; Drucker, Peter F. (Peter Ferdinand), 1909-2005; Consumer goods; Advertising; Retail trade; Executives - Salaries, etc.; General Motors Corporation; Chrysler Corporation; Gerstenberg, Richard C.; Maslow, Abraham H. (Abraham...
    • Peter Drucker discusses the following during his lecture: losing customers because of unpleasant experiences; the value of marketing if you know what you are trying to do; the appeal to retailers in Life magazine; fitting the message to the...
    • Correspondence from Peter Drucker to Carolina Biquard, 2001-12-23

    • Drucker, Peter F. (Peter Ferdinand), 1909-2005; Fundación Compromiso; Hesselbein, Frances; Public relations; Advertising; Nonprofit organizations; Argentina; Riots
    • Peter Drucker writes to Carolina Biquard to send her and her family his warm wishes during the crisis in Argentina. He hopes they are able to enjoy the holidays despite the, "terrible events of last week." The events he refers to are the December...
    • Michael C. Burandt and Peter F. Drucker: a conversation, 1997-08-01

    • Interviews; Drucker, Peter F. (Peter Ferdinand), 1909-2005; Georgia-Pacific Corporation; Markets; Consumers; Shopping; Marketing channels; Welch, Jack, 1935-; General Electric Company; Caterpillar Inc.
    • Michael C. Burandt, of Georgia-Pacific, interviews Peter Drucker. Drucker says that things are changing fast and are turbulent. He believes that one has to understand the customer and that there will be new ways of distribution. Drucker says...
    • IBM skytop conference transcript, 1955

    • Drucker, Peter F. (Peter Ferdinand), 1909-2005; Watson, Thomas John, 1874-1956; International Business Machines Corporation; Catholic Church; Management; Economics; Free enterprise; Technological innovations; Technology; Scientific American;...
    • A transript from a conference Peter Drucker participated in in 1955.
    • Town Hall 1995 Executive Series

    • Bennis, Warren G.; Business education; Business planning; Business presentations; Calendars; Consultants; Drucker, Peter F. (Peter Ferdinand), 1909-2005; Executives; Professional development
    • The program listing speakers for the Town Hall 1995 Executive Series on "How to...brass tacks for business success."
    • Correspondence from Atsuo Ueda to Peter Drucker, 2004-07-27

    • Letters; Drucker, Peter F. (Peter Ferdinand), 1909-2005; Ueda, Atsuo, 1938-; Publicity; Business enterprises; Technology; Knowledge workers; Interviews; Advertising; Newspapers; Magazines; Television; Businessmen
    • Atsuo Ueda writes Peter Drucker saying that he met with two men from Hakuhodo, Japan's second largest publicity agent, who are working on Canon's new product. He informs Drucker that they would like to interview Drucker to discuss the knowledge...
    • Lecture by Peter Drucker - business policy, 1974-10, cassette 6, side 2

    • Lectures and lecturing; Drucker, Peter F. (Peter Ferdinand), 1909-2005; Seeds; Risk; Foreign study; Middle class; Consumers; Housewives; Procter & Gamble Company; Laundry; Communities; Pricing; Stores, Retail; Host families of foreign students;...
    • Peter Drucker discusses the following during his lecture: experimentation for the people who can afford the risk; sending a child abroad for a year as experimentation; the middle class and spending; market testing; the definition of quality for an...
    • Oral history interview of Mark Willes, 1999-08-24, draft copy

    • Los Angeles Times (Firm); Newspaper editors; Newspaper publishing California Los Angeles; Oral biography; Times Mirror Company
    • Edited draft, labeled number two, copy of the oral history transcript of Mark Willes' interview. Mark Willes CEO of Times Mirror Corporation and Editor in Chief of the Los Angeles Times, discusses specific suggestions Peter Drucker made as a...
    • Oral history interview of Mark Willes, 1999-08-24, draft copy

    • Los Angeles Times (Firm); Newspaper editors; Newspaper publishing California Los Angeles; Oral biography; Times Mirror Company
    • Edited draft, xerox copy of the oral history transcript of Mark Willes’ interview. Mark Willes CEO of Times Mirror Corporation and Editor in Chief of the Los Angeles Times, discusses specific suggestions Peter Drucker made as a consultant to the...

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