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You've searched: Drucker Archives

  • All fields: Advertising
(27 results)



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    • Amacom management bookshelf, 1977 February

    • Organizational behavior; Drucker, Peter F. (Peter Ferdinand), 1909-2005; Management; American Management Association; Teams in the workplace; Operations research; Education - Curricula; Educational technology
    • This is a publication by AMACOM, a division of the American Management Association from February 1977. It was included with the audio book, “The How-To Drucker.” The entire booklet provides information on other AMACOM publications on management,...
    • Correspondence between Carolina Biquard and Peter Drucker, 1998-09-29

    • Drucker, Peter F. (Peter Ferdinand), 1909-2005; Fundación Compromiso; Advertising; Death; Argentina
    • Carolina Biquard writes to Peter Drucker to ask if he received a fax regarding a Fundación Compromiso advertisement. In a postscript she informs him that her grandfather passed away. On the same letter Drucker writes back to inform her that he...
    • Correspondence from Atsuo Ueda to Peter Drucker, 2002-05-30

    • Letters; Drucker, Peter F. (Peter Ferdinand), 1909-2005; Ueda, Atsuo, 1938-; Publishers and publishing; Newspapers; Advertising; Executives; Books; Businessmen; Keizai Dantai Rengōkai; Bookstores; Chūō Rōdō Saigai Bōshi Kyōkai (Japan); Business...
    • Atsuo Ueda writes Peter Drucker saying that he is attaching copies of advertisements that appeared in major newspapers, the "Weekly Diamond," and trains in the metropolitan area. He shares the comments of the four businessmen that appeared in the...
    • Correspondence from Atsuo Ueda to Peter Drucker, 2002-06-26

    • Letters; Ueda, Atsuo, 1938-; Drucker, Peter F. (Peter Ferdinand), 1909-2005; Books; Authorship; Advertising; Bookstores; Leisure; Weather
    • Atsuo Ueda writes Peter Drucker saying that he is just excited to know the tentative name of Drucker's next book. He says that he is attaching an advertisement that appeared in the Nikkei on June 24th and informs him of what it says. Ueda goes on...
    • Correspondence from Atsuo Ueda to Peter Drucker, 2003-08-04

    • Letters; Drucker, Peter F. (Peter Ferdinand), 1909-2005; Ueda, Atsuo, 1938-; Authorship; Books; Translations; Publishers and publishing; Tables of contents; Advertising; Newspapers; Executives; Weather
    • Atsuo Ueda writes Peter Drucker thanking him for his forewords. He includes the wording from the advertisement that was featured in the Nikkei and talks about his translation work. He goes on to say that he will talk to several venture owners...
    • Correspondence from Atsuo Ueda to Peter Drucker, 2004-07-27

    • Letters; Drucker, Peter F. (Peter Ferdinand), 1909-2005; Ueda, Atsuo, 1938-; Publicity; Business enterprises; Technology; Knowledge workers; Interviews; Advertising; Newspapers; Magazines; Television; Businessmen
    • Atsuo Ueda writes Peter Drucker saying that he met with two men from Hakuhodo, Japan's second largest publicity agent, who are working on Canon's new product. He informs Drucker that they would like to interview Drucker to discuss the knowledge...
    • Correspondence from Peter Drucker to Carolina Biquard, 2001-12-23

    • Drucker, Peter F. (Peter Ferdinand), 1909-2005; Fundación Compromiso; Hesselbein, Frances; Public relations; Advertising; Nonprofit organizations; Argentina; Riots
    • Peter Drucker writes to Carolina Biquard to send her and her family his warm wishes during the crisis in Argentina. He hopes they are able to enjoy the holidays despite the, "terrible events of last week." The events he refers to are the December...
    • Information-based organization, 1997-11-15, tape 2

    • Lectures and lecturing; Advertising; Periodicals; Internet; Patents; Marketing channels; Intellectual property; Competition; Monopolies
    • Peter Drucker lectures about the information-based organization. During his talk, he discusses: electronic fields, the scientific publisher Springer in Heidelberg, open university, the drastic change in distribution, Charles II and patents, and...
    • Lecture by Peter Drucker - business policy, 1974-10, cassette 6, side 2

    • Lectures and lecturing; Drucker, Peter F. (Peter Ferdinand), 1909-2005; Seeds; Risk; Foreign study; Middle class; Consumers; Housewives; Procter & Gamble Company; Laundry; Communities; Pricing; Stores, Retail; Host families of foreign students;...
    • Peter Drucker discusses the following during his lecture: experimentation for the people who can afford the risk; sending a child abroad for a year as experimentation; the middle class and spending; market testing; the definition of quality for an...
    • Lecture by Peter Drucker - business policy, 1974-11-19, cassette 11, side 2

    • Lectures and lecturing; Drucker, Peter F. (Peter Ferdinand), 1909-2005; Consumer goods; Advertising; Retail trade; Executives - Salaries, etc.; General Motors Corporation; Chrysler Corporation; Gerstenberg, Richard C.; Maslow, Abraham H. (Abraham...
    • Peter Drucker discusses the following during his lecture: losing customers because of unpleasant experiences; the value of marketing if you know what you are trying to do; the appeal to retailers in Life magazine; fitting the message to the...
    • Lecture by Peter Drucker, 1974-01-15, cassette 2, side 4

    • Lectures and lecturing; Drucker, Peter F. (Peter Ferdinand), 1909-2005; Advertising; Stores, Retail; Consumers; Footwear; Shopping centers; Marketing research; Technology; Japan
    • Peter Drucker discusses the following during his lecture: advertising that follows your market; posh stores in poor countries for the upper crust of very rich people; shopping centers; getting paid for scarce knowledge; strategic alternatives;...
    • Memorandum from RFS to AFM, 1981-10-19

    • Memorandum; Drucker, Peter F. (Peter Ferdinand), 1909-2005; Greenwich Research Associates; Meetings; Smith, Rodger F.; Consultants; Consulting firms; Research
    • RFS writes a memorandum to AFM summarizing the key ideas he took away from his meeting with Peter Drucker. RFS probably refers to Rodger F. Smith and AFM probably refers to Allan F. Munro. The letter contains notations.
    • Michael C. Burandt and Peter F. Drucker: a conversation, 1997-08-01

    • Interviews; Drucker, Peter F. (Peter Ferdinand), 1909-2005; Georgia-Pacific Corporation; Markets; Consumers; Shopping; Marketing channels; Welch, Jack, 1935-; General Electric Company; Caterpillar Inc.
    • Michael C. Burandt, of Georgia-Pacific, interviews Peter Drucker. Drucker says that things are changing fast and are turbulent. He believes that one has to understand the customer and that there will be new ways of distribution. Drucker says...

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