Drucker congratulates James Worthy on the publication of Big Business and Free Men. Drucker also mentions that he is working on a series of articles that he would like Worthy to view. Contains Drucker's original signature.
Paul E. Hebert of the World Council of Credit Unions, Inc. thanks Drucker for spending time with Cooperative for Assistance and Relief Everywhere, Inc. (CARE) in New York City and shares the delight of those who attended his U.S.A.I.D. seminar. He...
Los Angeles Times (Firm); Newspaper editors; Newspaper publishing California Los Angeles; Oral biography; Times Mirror Company
Mark Willes CEO of Times Mirror Corporation and Editor in Chief of the Los Angeles Times, discusses specific suggestions Peter Drucker made as a consultant to the Los Angeles Times. Willes reflects on Peter Drucker as writer and a thinker.
Bennis, Warren G.; Business education; Business planning; Business presentations; Calendars; Consultants; Drucker, Peter F. (Peter Ferdinand), 1909-2005; Executives; Professional development
The program listing speakers for the Town Hall 1995 Executive Series on "How to...brass tacks for business success."
Los Angeles Times (Firm); Newspaper editors; Newspaper publishing California Los Angeles; Oral biography; Times Mirror Company
Edited draft, labeled number two, copy of the oral history transcript of Mark Willes' interview. Mark Willes CEO of Times Mirror Corporation and Editor in Chief of the Los Angeles Times, discusses specific suggestions Peter Drucker made as a...
Los Angeles Times (Firm); Newspaper editors; Newspaper publishing California Los Angeles; Oral biography; Times Mirror Company
Edited draft, xerox copy of the oral history transcript of Mark Willes’ interview. Mark Willes CEO of Times Mirror Corporation and Editor in Chief of the Los Angeles Times, discusses specific suggestions Peter Drucker made as a consultant to the...
Letters; Drucker, Peter F. (Peter Ferdinand), 1909-2005; Ueda, Atsuo, 1938-; Publishers and publishing; Newspapers; Advertising; Executives; Books; Businessmen; Keizai Dantai Rengōkai; Bookstores; Chūō Rōdō Saigai Bōshi Kyōkai (Japan);...
Atsuo Ueda writes Peter Drucker saying that he is attaching copies of advertisements that appeared in major newspapers, the "Weekly Diamond," and trains in the metropolitan area. He shares the comments of the four businessmen that appeared in the...
Letters; Ueda, Atsuo, 1938-; Drucker, Peter F. (Peter Ferdinand), 1909-2005; Books; Authorship; Advertising; Bookstores; Leisure; Weather
Atsuo Ueda writes Peter Drucker saying that he is just excited to know the tentative name of Drucker's next book. He says that he is attaching an advertisement that appeared in the Nikkei on June 24th and informs him of what it says. Ueda goes on...
Letters; Drucker, Peter F. (Peter Ferdinand), 1909-2005; Ueda, Atsuo, 1938-; Publicity; Business enterprises; Technology; Knowledge workers; Interviews; Advertising; Newspapers; Magazines; Television; Businessmen
Atsuo Ueda writes Peter Drucker saying that he met with two men from Hakuhodo, Japan's second largest publicity agent, who are working on Canon's new product. He informs Drucker that they would like to interview Drucker to discuss the knowledge...
Letters; Drucker, Peter F. (Peter Ferdinand), 1909-2005; Ueda, Atsuo, 1938-; Authorship; Books; Translations; Publishers and publishing; Tables of contents; Advertising; Newspapers; Executives; Weather
Atsuo Ueda writes Peter Drucker thanking him for his forewords. He includes the wording from the advertisement that was featured in the Nikkei and talks about his translation work. He goes on to say that he will talk to several venture owners...
Drucker, Peter F. (Peter Ferdinand), 1909-2005; Fundación Compromiso; Advertising; Death; Argentina
Carolina Biquard writes to Peter Drucker to ask if he received a fax regarding a Fundación Compromiso advertisement. In a postscript she informs him that her grandfather passed away. On the same letter Drucker writes back to inform her that he...
American Marketing Association; Congresses and conventions; Letters
G. Wells, secretary of James Worthy, director of public relations at Sears Roebuck and Company, asks Dr. Edward Miller of LIFE Magazine for a transcript of Drucker's talk at the American Marketing Association's winter conference. Miller responds...
Lectures and lecturing; Drucker, Peter F. (Peter Ferdinand), 1909-2005; Advertising; Stores, Retail; Consumers; Footwear; Shopping centers; Marketing research; Technology; Japan
Peter Drucker discusses the following during his lecture: advertising that follows your market; posh stores in poor countries for the upper crust of very rich people; shopping centers; getting paid for scarce knowledge; strategic alternatives;...
Lectures and lecturing; Drucker, Peter F. (Peter Ferdinand), 1909-2005; Seeds; Risk; Foreign study; Middle class; Consumers; Housewives; Procter & Gamble Company; Laundry; Communities; Pricing; Stores, Retail; Host families of foreign students;...
Peter Drucker discusses the following during his lecture: experimentation for the people who can afford the risk; sending a child abroad for a year as experimentation; the middle class and spending; market testing; the definition of quality for an...
Lectures and lecturing; Drucker, Peter F. (Peter Ferdinand), 1909-2005; Consumer goods; Advertising; Retail trade; Executives - Salaries, etc.; General Motors Corporation; Chrysler Corporation; Gerstenberg, Richard C.; Maslow, Abraham H. (Abraham...
Peter Drucker discusses the following during his lecture: losing customers because of unpleasant experiences; the value of marketing if you know what you are trying to do; the appeal to retailers in Life magazine; fitting the message to the...
Peter Drucker lectures about the information-based organization. During his talk, he discusses: electronic fields, the scientific publisher Springer in Heidelberg, open university, the drastic change in distribution, Charles II and patents, and...
Letters; Drucker, Peter F. (Peter Ferdinand), 1909-2005; Ellis, Charles D.; Smith, Rodger F.; Meetings; Art, Japanese; Consultants; Consulting firms; Research; Greenwich Research Associates; Banks and banking; Quality control; McKinsey and Company
Peter Drucker writes Charles D. Ellis, Allan Munro, John Rudy, and Rodger Smith, of Greenwich Research Associates, with a summation of the main topics discussed during their meeting. The letter contains notations.
Drucker, Peter F. (Peter Ferdinand), 1909-2005; Fundación Compromiso; Hesselbein, Frances; Public relations; Advertising; Nonprofit organizations; Argentina; Riots
Peter Drucker writes to Carolina Biquard to send her and her family his warm wishes during the crisis in Argentina. He hopes they are able to enjoy the holidays despite the, "terrible events of last week." The events he refers to are the December...
